Name: New Japanism Branding: Design That Captivates with a New Sense of Japaneseness
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New Japanism Branding: Design That Captivates with a New Sense of Japaneseness

Japanese Book ｜ Paperback ｜ 2026 ｜ 224 pages ｜ 25×18 cm

Publisher PIE International
Author PIE International (Editor)
ISBN 9784756260994

Until 2026-08-31T16:00:00.000+00:00 Summer Design Reading Festival NT$50 Off Every NT$1,000 on order

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NT$1,706

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Published on July 14, 2026. Currently out of stock; available by pre-order, with an estimated arrival time of approximately 25–40 days after ordering.

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【Book Introduction】

As inbound tourism to Japan and demand from international markets continue to rise, Japanese traditional culture, craftsmanship, and aesthetic sensibilities are drawing unprecedented global attention. Yet the kind of “Japaneseness” that truly resonates with contemporary consumers is not simply about preserving traditional symbols in their original form. Rather, it lies in understanding their cultural roots and transforming them into new expressions that align with modern lifestyles, brand communication, and an international perspective.

New Japanism Branding centers on the concept of “Japaneseness × Newness,” presenting a wide range of branding case studies that combine traditional Japanese aesthetics with contemporary design language. The book explores how design reinterprets the spirit of long-established businesses, regional culture, traditional industries, and lifestyle aesthetics, creating brand identities with both cultural depth and modern appeal through visual identity, packaging design, brand storytelling, spatial experiences, and product development.

The book features successful examples of rebranding that have attracted new customer groups, new brands launched by long-established companies, innovative efforts to carry forward traditional crafts and culture, and design projects connected to regional revitalization and tourism development. Organized into three categories—Food & Drink, Life & Beauty, and Travel & Entertainment—it covers fields ranging from dining, lifestyle, and beauty to travel and entertainment, showing how Japanese brands discover new forms of expression between tradition and innovation.

For designers, brand planners, packaging designers, and readers interested in Japanese design, regional revitalization, and cultural brand development, this book is more than a collection of copywriting and visual case studies. It offers a fresh perspective on understanding “Japaneseness.” It shows that the new Japanese aesthetic of our time is not a break from tradition, but a way of adding contemporary viewpoints to inherited culture, allowing it to move toward the next generation with renewed appeal.

Author: PIE International (Editor)

Publisher: PIE International

Publication Year: 2026

Size: 25 × 18 cm

Binding: Paperback

Pages: 224 pages