Name: Principles of Logo Design
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Principles of Logo Design

Japanese Language ｜ Paperback ｜ 2023 ｜224 pages ｜ 23×18 cm

Publisher　 BNN
Author 　 George Boqua (Author), Kaori Yurida (Translator)
ISBN 　 9784802512671

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“A logo composed of simple shapes can convey a strong message that surpasses anything complex, and can leave a lasting impression in the hearts of those who see it.” - George Boqua

In this book, logo designer George Boqua introduces the knowledge and process for creating logotypes that stand the test of time. Using excellent examples, we will explain the general concepts and types of logo design, as well as design methods and processes.

Applying timeless principles such as the grid and the golden ratio, he teaches how to create maximum communication with minimum information. This is a book that will serve as a guide for those who want to refine their own designs.

【table of contents】

preface

Chapter 1 General Concepts

Is a logo just a logo?

1.618033

Are there rules? none?

Less Is More?

modernism in design

Chapter 2 Types of logo design

pictorial mark

letter form

abstract mark