Name: Schmid Typography
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Schmid Typography

Japanese Language | Hardcover | 2022 | 240 pages | 30×21 cm

Publisher 　 Graphic-sha Publishing
Author 　　HelmutSchmidt (Author), Nicole Schmidt (Editor), Kiyonori Muroga (Editor)
ISBN 9784766135756

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Helmut Schmidt developed the spirit of postwar Swiss typography and continued his international design activities based in Osaka from the 1970s.A long-awaited collection of works that provides an overview of the life of Schmidt, who connected east and west with typography.

Table of contents

1. Experiments and Practices: Developments in the Basel Era

2. Internationalization of Design: Work at the NIA
3. Margins and Forms: Exploring Japanese Culture and Aesthetics
4. Organicity and Systematicity: Sweden
5. As a political subject: the design program of the German Social Democratic Party
6. Character figures and ideas: the identity of companies and stores

7. Connecting functions and strategies: Otsuka's package
8. The essence of elegance: Shiseido's Brand logo

9. Statement of attitude: publications and posters
10. Lecture record "Design is attitude"