Name: The Advertising Designs of Yasushi Hanamori
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The Advertising Designs of Yasushi Hanamori

Japanese Book ｜ Paperback ｜ 2024 ｜ 144 pages ｜ 24×19 cm

Publisher: Kurashi no Techo-sha
Author: Kurashi no Techo (Author), Kurashi no Techo Editorial Department (Editor), Yasushi Hanamori (Illustrator)
ISBN: 9784766002393

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[Book Introduction]

"The Advertising Designs of Yasushi Hanamori"

Since its founding in 1948, Yasushi Hanamori served as the editor-in-chief of Kurashi no Techo for 30 years. Not only was he responsible for planning articles, writing, layout design, cover illustrations, and other magazine production work, but he also personally handled its advertisements.

This book features his early poster works, as well as all the train hanging advertisements, newspaper ads, and bookstore ads for famous projects like "Product Testing" and "Records of Life During the War."

Hanamori upheld his editorial principles by refusing to accept external advertisements. Through strong and elegant copywriting and meticulous layout design, he conveyed powerful messages to society. This book showcases his diverse design styles and is a collection worth savoring.

[Detailed Information]

Author: Kurashi no Techo (Author), Kurashi no Techo Editorial Department (Editor), Yasushi Hanamori (Illustrator)

Publisher: Kurashi no Techo-sha

Publication Year: 2024

Dimensions: 25×19 cm

Binding: Paperback

Pages: 144 pages