【Book Introduction】
70 Rules Born from 8 Categories!
Decoding the Formation and Key Points of Logo Design - "The Shape of Logos: 70 Creative Ideation Methods" is now available!
A logo is an essential symbol that visualizes a company's philosophy or service characteristics, playing a crucial role in building brand image and enhancing recognition. When designing, it’s important not only to differentiate from other companies but also to adhere to complex and varied guidelines, such as "staying true to the corporate or product image" and "maintaining brand identity," making it a highly challenging task.
In designing an "impressive logo" using the elements provided by the client, creative ideation methods become particularly important. This book categorizes creative ideation methods into eight categories. Rather than explaining the design process with a flowchart, it leaves room for readers to think independently. The page layouts are designed to inspire and help readers intuitively grasp creativity.
This is a perfect creative book for those who struggle to visualize ideas, find it difficult to pinpoint creative cues, want to stimulate a wellspring of inspiration, or seek to experience those "eureka moments" in logo creativity!
〈Main Contents〉
CHAPTER 1: Ideation from the Shape of Text
CHAPTER 2: Ideation by Changing Perspectives
CHAPTER 3: Adding Value through Redesign
CHAPTER 4: Graphical Ideation of Concrete Objects
CHAPTER 5: Ideation by Replacing Parts of Pattern Elements
CHAPTER 6: Creating Images through Repeated Components
CHAPTER 7: Animal- or Nature-themed Ideation
CHAPTER 8: Combining Different Elements for Ideation
〈Target Audience〉
Those looking to enhance creativity in logo design
Those interested in learning about logo design
Those seeking to visualize their thoughts
〈Key Features of the Book〉
Understand the concept and structure of logo design
Master creative ideation methods in logo design
Learn ways to enhance the precision of logo designs
Analyze logos in actual use
【Detailed Information】
Authors: Kouji Kobayashi (author, editor), Asami Sato (author), Hiroshi Niue (author), Yukimasa Matsuda (author), Yusuke Shibata (author), Kanako Taki (author), Go Nakano (author), Tomoya Kaishi (author)
Publisher: MdN Corporation
Publication Year: 2024
Dimensions: 14×14 cm
Binding: Softcover
Pages: 224 pages