Name: The FVS Atlas: Flexible Visual Systems From (Almost) All Over The World
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The FVS Atlas: Flexible Visual Systems From (Almost) All Over The World

English Edition ｜ Paperback ｜ 2025 ｜ 288 pages ｜ 25 × 19 cm

Publisher　　 victionary
Author　　　 victionary
ISBN　　　　 9789887684596

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[Book Description]

The FVS Atlas: Flexible Visual Systems From (Almost) All Over the World

As brand identity design continues to evolve, The FVS Atlas: Flexible Visual Systems From (Almost) All Over the World offers an in-depth exploration of system-based design approaches that maintain both consistency and adaptability across various media, platforms, and messages. This title serves as an extended follow-up to Flexible Visual Systems: The Design Manual for Contemporary Visual Identities (2021) by designer Dr. Martin Lorenz, further developing his design philosophy and research.

Drawing on his doctoral work at the University of Barcelona and extensive professional experience, Lorenz presents a comprehensive guide that balances theory with practical application. The book compiles insights and real-world examples from over 100 leading designers across the globe, illustrating the core principles and uses of flexible visual systems.

Curated and edited by TwoPoints.Net—the team behind the acclaimed On the Road to Variable (2019)—this volume includes a detailed introduction, a wide-ranging showcase of form-based and transformation-based systems, and four in-depth case studies presented in a Q&A format.

The FVS Atlas is an essential resource for designers developing brand identities that move beyond traditional boundaries. It provides strategic thinking on systems design that helps brands stand out and build meaningful connections with their audiences in an increasingly competitive landscape.

[Book Details]

Author: victionary

Publisher: victionary

Publication Year: 2025

Size: 25 × 19 cm

Format: Hardcover

Pages: 288 pages