Typography Basics & Practices That Schools Don't Teach
◆Aren't you having trouble choosing a typeface or lettering◆
Typography is the foundation and the most important element of graphic design.
However, even in design schools, there are few places that teach typography to a professional standard level, and many students and designers seem to be fumbling about their studies.
◆Good design starts with “Typography”◆
In fact, if you have the knowledge and techniques of typography, you will be able to create high quality designs that will make you look different.
Even if you don't have a budget and can't prepare visuals such as illustrations, you will be able to create designs that make use of letters as visual elements.
◆These three things are important◆
There are three points to keep in mind. These are "typeface selection", "character composition", and "placement".
In this book, rather than generalizing these three, I will give guidance on what professionals do to improve quality in the field, citing examples of designs that have actually appeared in the world.
◆Taught by an author who is particular about typography◆
The author is based in Kamakura, a design company that is particular about characters. We also regularly hold seminars, and we know well that people who learn design have troubles when dealing with letters.
What is the secret of beautiful typography that attracts at first sight? I'll let you in on all the secrets.