Name: Trendy Korean Design & Unique Branding Ideas
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Trendy Korean Design & Unique Branding Ideas

Language: Japanese ｜ Format: Paperback ｜ Year: 2025 ｜ Pages: 224 ｜ Size: 26×19 cm

Publisher: PIE International
Author: PIE International (Editor)
ISBN: 9784756258250

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【Book Description】

Creating Trends! Korean Design and Unique Branding

The Ever-Evolving World of Korean Design

With the global rise of K-dramas and K-POP, Korean culture—including food, fashion, and interior design—has gained increasing popularity in Taiwan and beyond.

Amid this cultural wave, unique design and branding strategies have also become key focal points.

Currently in Korea, the "Newtro" (New Retro) trend—a fusion of 80s and 90s retro styles with modern elements—is booming. This aesthetic is particularly popular among younger generations in industries such as food, fashion, and lifestyle.

Additionally, innovative typography that blends Hangul and English, bold color schemes incorporating traditional elements, and other highly creative design approaches have further solidified Korea’s distinct visual identity.

This book showcases a curated selection of branding and design examples from various fields, including lifestyle, beauty, food & beverage, space design, and art. Through these cases, readers will gain deeper insights into how Korean design crafts unique brand identities and cultural appeal.

【Details】

Author: PIE International (Editor)

Publisher: PIE International

Publication Year: 2025

Size: 26×19 cm

Format: Paperback

Pages: 224