Name: Utilizing gradient design with single-, dual-, and multi-color printing techniques to effectively draw attention and enhance visual appeal
Brand: 桑格
SKU: 6836ab6178784400114f2403
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Utilizing gradient design with single-, dual-, and multi-color printing techniques to effectively draw attention and enhance visual appeal

Japanese Book | Papercover | 2025| 256Pages | 25×19cm

Publisher Graphic-sha Publishing Co., Ltd.
Author Edited by Sandu Publishing, Translated by Yoko Horiguchi
ISBN 9784766140262

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NT$1,386

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In the realm of visual design, gradients have emerged as a compelling and expressive tool that resonates across cultures and creative disciplines. Drawing inspiration from nature—such as the warm hues of a sunset fading into cooler tones of twilight, or the seamless flow of ocean blues dissolving into transparency—gradients evoke a sense of movement, depth, and emotion that static colors often cannot achieve. This natural beauty and emotional resonance have made gradients a favored technique in both print and digital design, capturing attention and adding richness to visual narratives.

This book offers an in-depth look into the world of gradient design, starting with the foundational principles of color theory and progressing through a variety of techniques involving single-color, dual-color, and multi-color gradients. With clear explanations and thoughtfully selected examples, it bridges the gap between theory and practice, guiding readers through the creative and technical aspects of incorporating gradients into their work.

Featuring over 100 real-world design examples from across the globe, this book showcases how gradients are used in diverse fields—from brand identities and editorial layouts to posters and digital interfaces. Each case study provides insight into how designers strategically apply gradients to enhance storytelling, guide visual flow, and create emotional impact.

Whether you're a design student exploring color for the first time or a seasoned professional seeking new approaches, this book serves as both a practical manual and an inspiring reference. It encourages readers to see gradients not just as a trend, but as a timeless design language that, when used thoughtfully, can transform a visual composition into something truly memorable.