Name: YUNI YOSHIDA WORKS 2007-2019
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YUNI YOSHIDA WORKS 2007-2019

Japanese Language ｜ Paperback ｜ 2019 ｜246pages ｜ 25×18cm

Publisher　 Daily IPS
Author 　　YUNI YOSHIDA
ISBN 　9784990472696

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【Book Description】

Yuni Yoshida is one of the most celebrated and influential art directors in contemporary Japan, renowned for her poetic and inventive visual language across advertising, fashion, music, and stage productions. Her work is characterized by imaginative compositions using everyday objects and human figures, delivering powerful visual impact laced with a sense of wit and wonder. Widely admired by both industry professionals and the general public, her creations are instantly recognizable and deeply original.

This book is a comprehensive collection that chronicles 12 years of Yoshida’s creative journey from 2007 to the present. Featuring 70 carefully selected works across 246 full-color pages, it offers an in-depth look at her visual experiments and evolving aesthetic. From her iconic campaign visuals for Laforet Harajuku, stage designs for theater director Hideki Noda, and exhibition visuals for comedian Naomi Watanabe, to CD and DVD covers for artists such as Gen Hoshino and Chara, Yoshida’s work spans a broad spectrum. She has also collaborated with major brands including Mercedes-Benz Fashion Week TOKYO, KIRIN, and LOWRYS FARM, demonstrating her versatility and signature artistic presence across industries.

In 2019, Yoshida held her second solo exhibition, Dinalog, at Laforet Museum Harajuku. The exhibition drew over 20,000 visitors in just two weeks, making it one of the most talked-about creative events of the year. Although her visuals often appear digitally rendered at first glance, each piece is in fact meticulously planned and crafted by hand, revealing her dedication to detail and her pursuit of tactile realism.

More than just a portfolio, this book is a visual journey through the imagination of a truly original creator. With her keen observational eye and unique artistic vocabulary, Yuni Yoshida redefines the role of art direction and the possibilities of visual expression. For designers, artists, and lovers of creative aesthetics, this is an inspiring and indispensable volume to revisit time and again.

【Details】

Author: Yuni Yoshida

Publisher: Nippan IPS

Dimensions: 25 × 18 cm

Binding: Softcover

Pages: 246 pages