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Eデザインノート Premium 西澤明洋の成功するブランディングデザイン: 最新デザインの

Eデザインノート Premium 西澤明洋の成功するブランディングデザイン: 最新デザインの

Japanese Language | Paperback| 2023 |144 pages | 29×22 cm

Publisher   Seibundo-Shinkosha
Author   DESIGN NOTE Editorial Department (Edit.)
ISBN 9784416522806


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It has been a long time since "branding design" has become the core of strategy at the forefront of design.
Akihiro Nishizawa pioneered the genre of "branding design" ahead of his time.
He is a pioneer who has developed activities that are committed to corporate management strategies.
Nishizawa launched Eight Branding Design in 2006.
He developed a unique and highly functional method called "Focus RPCD®",
Achieve consistent branding design.
Since then, under the concept of "revitalizing Japan with branding design,"
He has led over 100 brands to success, regardless of industry, from beer to shrines.
In an era where the importance of design in corporate management is being talked about,
Nishizawa is becoming more and more sought after.
This book is written by Eight Branding, led by Nishizawa.
Introducing 12 diverse examples from the project.
How did Nishizawa interact with each client and lead to the optimal solution?
Reveal the logic.
This is a must-read not only for designers but also for business leaders.


■ Akihiro Nishizawa
branding designer

Born in Shiga Prefecture in 1976. Representative of Eight Branding Design Co., Ltd. Based on the concept of "revitalizing Japan with branding design", he conducts design activities in a wide range of genres such as corporate brand development, product development, and store development. His main works include craft beer ``COEDO,'' matcha cafe ``nana's green tea,'' Yamasa soy sauce ``Sensin Seikatsu,'' ``Maru Nama Ponzu,'' and skin care ``Yuskin.'' He has won over 100 domestic and international awards, including the Good Design Award. He also gives many lectures and seminars at universities and companies. His books include ``Textbook of Branding Design'' (Pai International) and others.


■ Contents
Interview with Akihiro Nishizawa
Eight Branding Design's branding method released
Awareness campaign to create a “landscape” for design
MANGA BRANDING MAN / WORKS01 Horiguchi Coffee / WORKS02 Yamagata Dantsu
SPECIAL TALK Kengo Kuma × Akihiro Nishizawa
WORKS03 Cacaology / WORKS04 KITOTE / WORKS05 nana's green tea / WORKS06 OREC / WORKS07 SGC / WORKS08 Hashizume Seimen / WORKS09 Satsudora / WORKS10 COEDO / WORKS11 Hikari Miso / WORKS12 PELP!
staff & office
Summer Art School Special 2022
Creator's Value Special Edition
Creators Value Work of 35 Creators

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